Our story
In 2010 I started a Facebook ad agency that built software on their API. It was easy back then to profitably run ads for brands, and we ultimately sold that business.
My wife and I then started Audry Rose Jewelry in 2015, and so began the ups and downs of ecommerce and Meta ads.
Like most brands, when iOS 14.5 came out we desperately scrambled to find a 2nd channel. We tested everything, and had some decent success with direct mail. We have spent the last 5 years building software to optimize the program, finding the best partners, and testing everything.
It's now our #1 channel for new user acquisition, surpassing Meta in scale and profitability while bringing in a higher quality customer, with a 50% higher AOV.
Why work with us
Since we built this organically for our own brand, we had no incentive to make direct mail look better than other channels.
While others may sell you a 12x ROAS, the way AdWords agencies used to claim credit for brand traffic, we measure everything for incrementality and profit.
We are the only direct mail agency who built our program, tooling, and software to maximize brand profit.
Does it work?
Patagonia, Victoria's Secret, Lands' End and L.L.Bean all built their customer base on catalog long before digital existed. The mechanics still work.
Patagonia Victoria's Secret Lands' End L.L.Bean all built on catalog
What we do
- We design your catalog. Our graphic designer works from your photography and brand guidelines, so the book looks like your brand and not like ours.
- Run your matchbacks for incrementality
- Set you up directly with our partners
- Printers
- Data providers
- Data hygiene
- Weekly reports
- Optimize all important decisions
- Circulation
- Audiences
- Format
Next steps
Forecast your program
We can forecast the potential of your program if you kindly fill out these 5 pieces of information. The more accurate they are, the better.
Costs are a live quote from our printer at your circulation, plus list rental and data hygiene, plus our fee. Response is solved from your own ROAS and order value, then reduced as circulation goes deeper into the file. Nothing here is padded in our favor: if it says the program doesn't clear your Meta number, that is the answer.